It’s also important to be able to convert your project format to any profile to maintain brand consistency. They are particularly useful when using offset printing for something like a logo or letterhead which involves only a few solid spot colors.Ĭhoosing Color ProfilesSince you’re going to need a variety of both digital and printed material for your brand, it’s helpful to know the most effective color profile for your project. While it doesn’t always work for digital printing, pantone colors are a good way to define and preserve specific colors to maintain brand integrity. Pantone ProfileThe Pantone Profile is a proprietary matching system (PMS) developed by The Pantone Corporation in 1963 and has become the industry standard for defining a spot color as opposed to mixed colors.
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